The key messages of business-to-business companies frequently do not fit into 30-second commercial spots. They tend to be too complex for that format.
With our concept of in-depth corporate content aired on television, business-to-business companies have a unique opportunity to bring across their messages, expanding their markets and gaining market share.
In Brazil, there is a huge market potential for reefer containers, but many farmers do not recognize the advantages offered by container shipping and reefer technology over traditional trucking.
The container will keep the produce fresh on the entire journey from the farmland hundreds or even thousands of miles from the nearest port and all the way to the consumers of the United States, Europe and Asia.
These messages were driven home in a 24-minute film, Brasil em Movimento – Brazil in Motion, aired seven times on an agricultural station in Brazil, precisely targeting the farmers of the country.