Fresh clean water is a scarce resource to which more than 100 million people in India are not secured access. Efficient sewage and sustainable wastewater treatment is far from sufficiently distributed across the Indian subcontinent.
A number of global companies have the technology and know-how to solve this and other issues of a similar kind, but first decision makers and the general public must understand the issue – and that it can be solved.
Like many Growth Markets India will need to make tough choices in areas ranging from clean water over infrastructure to energy. Airtime on television will be able to get each of the issues on the national agenda.
NDTV profit and NDTV 24x7 are able to set agendas in the business community and among decision makers.
Aaj Tak is the dominant Hindi news channel, reaching all of India. It has been awarded the Best News Channel Award by the 'Indian Television Academy' for 12 successive years.