People organize their lives in stories. Brands become powerful when they enter the life stories of their target audiences. That’s what the product of This Is Touch is designed to do.
The long format of the films lets the stories behind the brand unfold by telling the narrative behind the brand. In this way new markets can catch up with a heritage built over decades in Europe and the United States.
India offers a range of channels targeting modern, urban women – ideal for features on everyday products as well as luxury items like jewelry, watches and fashion apparel. One of these channels, Zoom, is based in Mumbai and covers glamour, entertainment and Bollywood. Its audience is counted in millions during prime time.
In New Delhi another life style channel, NDTV Good Times, has an equally strong position. It caters to young, urban Indians with areas of interest such as fitness, parenthood, travel, marriage and leisure. Programming includes talk shows, cooking shows, fashion, health & wellness, technology and Indian weddings.