For A.P. Moller-Maersk, the global shipping and oil conglomerate headquartered in Copenhagen, Denmark, we ran a highly targeted and very successful recruitment campaign for Maersk’s oil operations in Kazakhstan.
A 12-minute documentary on energy and trade was produced locally and aired six times on Khabar TV. It was supported by a large number of 30-second commercial spots, a targeted landing page on the internet, and activities on social media.
The campaign generated a great deal of attention in Kazakhstan. Among others, several publications ran articles on Maersk with a recruitment focus.