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Recruitment Campaign in Kazakhstan

In Kazakhstan we ran a two-week national campaign on the domestic public station, Khabar TV, aimed at recruitment to a large company in the oil industry. The cornerstone of the campaign was a 12-minute film.

 

Campaign reach
4.2 million

kazakhstan-stations.png

Campaign Airtime in Minutes

72:00
Film Airtime
+
10:00
Trailer Airtime
82,0

Total Airtime

Our Campaign Partner (3.5%)
Large stations
Small stations

Campaign plans

CAMPAIGN HIGHLIGHTS

  • Integrated campaign with television, social media and public relations
  • 12-minute film aired six times on television
  • 20 promotional spots on television
  • Follow-up with several articles in leading Kazakh publications

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Recruitment in Kazakhstan

For A.P. Moller-Maersk, the global shipping and oil conglomerate headquartered in Copenhagen, Denmark, we ran a highly targeted and very successful recruitment campaign for Maersk’s oil operations in Kazakhstan.

A  12-minute documentary on energy and trade was produced locally and aired six times on Khabar TV. It was supported by a large number of 30-second commercial spots, a targeted landing page on the internet, and activities on social media.

The campaign generated a great deal of attention in Kazakhstan. Among others, several publications ran articles on Maersk with a recruitment focus.

 

WANT TO START YOUR OWN CAMPAIGN?

PRE-LAUNCH

  • 4 x primetime showing of teasers to attract
    more viewers
  • Posters in streets and airport
  • Social media campaign
  • Film for internal use

LAUNCH

  • 6 x 12 minute documentary on energy and trade
  • 16 x 30 second promotional spots
  • Total of 82 minutes airtime
  • Reaching 4.2 million people in Kazakhstan

POST-LAUNCH

  • Several publications have written about Maersk since the beginning of the campaign – all with a recruitment focus
  • Social media spin-of. All Maersk web traffic is guided to a recruitment landing page, based on the story from the film
  • Stock footage & still photos library established