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Reaching Avocado Farmers in Kenya

The second largest station in Kenya, the English language NTV, and the Swahili  QTV,
ran a six-week campaign targeting avocado farmers.

 

Campaign reach
18 million

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Campaign Airtime in Minutes

30:00
Talkshow Airtime
+
96:00
Film Airtime
+
20:00
Trailer Airtime
146

Total Airtime

Our Campaign Partners (21.3%)
Large stations
Small stations

CAMPAIGN PLANS

CAMPAIGN HIGHLIGHTS

  • Six week campaign
  • 146 minutes of airtime
  • Two of the largest national stations
  • Mostly during prime time
  • Cost effectiveness compared to advertising above 300%

WANT TO KNOW MORE?

EAST & SOUTH AFRICA CAMPAIGNS

This Is Touch produced films for both the East African and South African markets. While the media picture in South Africa is fragmented, it is fairly concentrated in East Africa. In Kenya, for example, two large stations share the bulk of the market.

 

We ran major campaigns on television stations in Kenya, Tanzania, Mozambique and South Africa in 2013, with digital activation supporting the key objectives by leading traffic to relevant destinations and generating social community growth.

 

WANT TO START YOUR OWN CAMPAIGN?

PRE-LAUNCH

  • 30-second TVC spot
  • Digital activation of target audience on various platforms

LAUNCH

  • 6-minute film aired 40 times in prime time on NTV and QTV in Kenya, Star-TV in Tanzania, TWM in Mozambique and e-TV in South Africa
  • 30-second TVC spot
  • Digital activation and engagement of target audience on various platforms
  • Total of 240 minutes of airtime including Star-TV in Tanzania, TWM in Mozambique and e-TV in South Africa

POST-LAUNCH

  • 30-second TVC spot
  • Continuous activation and engagement of target audience on various digital platforms
  • Stock footage & still photos for marketing and digital sharing
  • Printed media spin-off
  • Customer testimonials