Specialized television stations provide a unique opportunity for many industries. In many Growth Markets there are stations dedicated to healthcare, business and agriculture.
For example, This Is Touch developed a campaign targeting the agricultural sector throughout Latin America. The campaign was designed for11 countries from Chile and Argentina in the South to Mexico in the North and aimed at highlighting new agricultural technologies. It also showcased the support to farmers to optimize yields.
To cover the region we applied agricultural stations along with a number of national stations. Some stations specializing in agriculture reach several countries in the region. In combination with national television stations it makes for a substantial campaign footprint on an entire continent.