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National Campaign in Malaysia

In Malaysia we ran a two-week campaign on three television stations to generate awareness and attract new employees. The largest national TV station, TV3, reached the general population. NTV 7 targeted a business audience while TV9 reached a Chinese speaking audience.


Campaign reach
24.6 million

malaysia-stationer.png

Campaign Airtime in Minutes

138:00
Film Airtime
+
37:30
Trailer Airtime
175,5

Total Airtime

Our Campaign Partners (33.6%)
Large stations
Small stations

Campaign Plans

CAMPAIGN HIGHLIGHTS

  • Campaign involves three stations targeting three specific market segments
  • Cost effectiveness compared to advertising above 200%
  • 175,5 minutes of airtime

WANT TO KNOW MORE?

MALAYSIA CAMPAIGN

Television and radio are still the main sources of news and entertainment in Malaysia, a busy TV market with well over 100 channels. Free-to-air television is on a slow decrease while satellite television has been growing steadily in recent years.

This Is Touch has campaign experience with several stations, including TV3, NTV7 and Channel 9. The top-rated Malay and English language entertainment and news channel, for example, ran 23-minute corporate films for our clients.

A campaign in Malaysia may be designed as follows to reach all segments – the channels also reach the Malay population in Singapore:

 

WANT TO START YOUR OWN CAMPAIGN?

PRE-LAUNCH

  • All day showing of 30-second trailers
  • Press event showing extended teaser
  • Digital activation of target audience on various platforms
  • Film for internal use

LAUNCH

  • 2 x 23 minute corporate film on TV3 – estimated one million viewers for each show
  • 2 x 23 minute corporate film on NTV7 reaching targeting Chinese-speaking population
  • 2 x 23 minute corporate film on Channel 9 targeting Malay-speaking population
  • Media interviews
  • 75 TVC spots – 30 seconds each
  • Digital activation and engagement of target audience on various platforms

POST-LAUNCH

  • Continuous activation and engagement of target audience on various digital platforms
  • Stock footage & still photos delivered for marketing and content sharing