Television and radio are still the main sources of news and entertainment in Malaysia, a busy TV market with well over 100 channels. Free-to-air television is on a slow decrease while satellite television has been growing steadily in recent years.
This Is Touch has campaign experience with several stations, including TV3, NTV7 and Channel 9. The top-rated Malay and English language entertainment and news channel, for example, ran 23-minute corporate films for our clients.
A campaign in Malaysia may be designed as follows to reach all segments – the channels also reach the Malay population in Singapore: